Product overview

UULA is the ๐Ÿ‡ฐ๐Ÿ‡ผ Kuwaiti edu-tech company, that helps ๐Ÿ‘ฉโ€๐ŸŽ“ students to prepare for the exams and even make their own study guides

My role

I led the design process, collaborating with the art director for visual consistency and preparing prototypes for researchers. I contributed ideas and iterated based on feedback, while aligning the design with business goals and tech requirements

Problem Definition Report

was provided by Product manager

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The final result

Our product team identified a solution that balances user motivation and technical simplicity. I designed its visual representation and onboarding, and the feature received ๐Ÿ‘ย positive feedback, helping

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The designs in this case are for an RTL language (Arabic) with all layouts structured right-to-left.

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My approach

I conducted research and worked iteratively based on feedback from stakeholders and users, focusing on user tasks

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Competitor research

Most competitors use stats to drive engagement, and many allow users to share their progress. Apps, especially those for kids, rely on ๐Ÿย challenges and ๐Ÿ†ย achievements to keep users motivated and engaged

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Science research

Tracking student progress boosts motivation, engagement, and satisfaction. Peer comparison can further enhance performance by fostering a sense of challenge