UULA is the 🇰🇼 Kuwaiti edu-tech company, that helps 👩🎓 students to prepare for the exams and even make their own study guides
I was the only designer on the project, working closely with the product manager to align design with business goals. I handled everything from concept to execution, ensuring visual consistency and preparing prototypes for research
Motivate users to come back and answer questions, increase average user’s session
The first manager hypothesis was to create new entry point for the quiz – story on the mainscreen. Allow user to answer one question in the story and then sent him to the full quiz
Competitors use micro-animations, smooth transitions, character reactions, and 🎉 reward effects to enhance engagement. On average, a Duolingo lesson consists of 14 to 20 questions
Science research show that the optimal level question sets appear to be between lengths 8-14
Students is 😫 tired of the formal, long and serious quizzes. So to improve the % of solved questions they need to be more fun:
