Tinkoff – digital bank and ecosystem with more than 20 000 000 active accounts. Tinkoff has no offices, users interact with the bank only in the app and web office. The only physical representatives of the bank are ATMs, which are more than 2500 across Russia.
When I came to the company, there was an understanding, that the old interface is hard to support and generate security problems and dispute cases. Besides, there aren't any interface statistics. UX decisions were made by short interview with users or, mostly by expert opinion.
<aside> 💡 ATMs should evoke a wow effect in users. In doing so, the design should begin to be data-driven, and development should become easier
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We have allocated space for advertising. It attracts attention to the ATM and allows business to tell about new products.
It’s creates 1,6 millions hours of advertising time every month
I made the guides for the ad to make it fitting into the design and conducted art direction of videos.
With the team of 3d specialists we made the short videos that help people understand how to log in (with card, QR code or phone)
I added the highly notable exit button and name on the first screen that helps the user understand that he is already logged in.
It’s easy to change the account and check the balance.
